The gentle whitening toothpaste

The first whitening toothpaste to be based on ingredients derived from natural Arctic Lichen. Its non-abrasive formula cleans deeply and gently without damaging enamel, killing bacteria and plaque and protecting the teeth.

Combines gentle whitening with two active ingredients to relieve the pain of sensitive teeth. The special formula strengthens and reinforces tooth enamel, penetrating inside the tooth enamel to reduce sensitivity to temperature change, brushing and chewing.

Effectively removes stains from tooth enamel caused by smoke, food, drink and plaque. It has an intense natural aroma to leave the mouth feeling fresh, while the active ingredients effectively prevent plaque and tartar forming.

An intensive whitening treatment to remove stains fast and restore teeth to their natural whiteness. The special triple action formula has an increased concentration to act fast, whitening teeth in just 15 days. Use twice a day for two weeks, four times a year for best results, using your normal BlanX® toothpaste in between.

Used regularly, it gently whitens teeth and stops stains and discolouration forming. It’s alcohol-free and also contains extract of plantain – traditionally used to fight bacteria.

Our original formula is now available from selected ASDA stores in an easy squeeze tube. Like the rest of the BlanX range, BlanX Classic White toothpaste is based on ingredients derived from natural Arctic Lichen. Its non-abrasive formula cleans deeply and gently without damaging enamel, killing bacteria and plaque and protecting the teeth.