A whiter smile the natural way

BlanX^®, the gentle whitening toothpaste, uses natural extracts to whiten teeth without damaging enamel.

Arctic Lichen was discovered during an expedition to the Arctic. A team of American scientists noticed that the native population had extraordinarily white and healthy teeth, and all they did was rub their teeth with lichen that grew nearby.

Italian researchers investigated this lichen, and isolated the active ingredients responsible for the effect. From this, BlanX^® created a toothpaste that is unique in its effectiveness and protection, based on natural ingredients derived from the Arctic Lichen. Even today, BlanX^® is the only cosmetic toothpaste that uses Arctic Lichen to give you a whiter smile.